Copy That

Copy That! is a (conceptual) one-woman copy studio located in Louisville, Kentucky, crafting punchy, 
personality-driven brand and web copy for creative entrepreneurs
 who want to sound as bold as they look. From snappy taglines to 
strategic storytelling, every word is written with intention and a
 little attitude.

For this project, I aimed to create a brand that incorporated sass and creativity, with a little bit of retro flair. The exclamation point as the icon brought the copywriter's enthusiasm to the forefront.

For this project I created a brand guidelines deck that would work for both print and digital, print collateral (a business card and brochure) and design work for a 4-page webpage to be implemented in Squarespace.