Urban Grind

Urban Grind isn’t just a (conceptual) coffee shop, it’s a whole mood. Queer-owned and proudly planted in San Francisco, we’re where bold brews meet bold self-expression. Think vintage vinyl, ‘70s Bauhaus flair, a splash of activist energy, and a double shot of espresso. We serve up more than coffee: we serve community, conversation, and a space where everyone can feel seen (and slay while doing it). For this project, I leaned into bauhaus vibes and 70s influence, went for more of a primary color vibe as well.

The project successfully concluded with a brand guidelines deck, physical coffee cup mockups, signage mockups and social media templates.